Lee Kum Kee Australia

With a wide range of sauces, Lee Kum Kee redefines what Asian food is by simplifying it and adapting it to all cultures and age groups.

Created with the Australian market in mind, Fresh developed and filmed a range of recipes that appeal to their taste and lifestyle. With dishes ranging from airfryer to lunchboxes, vegan or gluten free options, all diets and cooking abilities were covered. The videos and images produced were also edited in various formats for use on social media, OnDemand channels and websites.