The Release NZ September media campaign

Inspired by the collaboration concept Fresh started, The Release is about creating comprehensive marketing campaigns that promote multiple non-competing products together across a wide range of media.

With costs shared amongst participants, a wider reach can be achieved for a fraction of the price of doing it on your own. Joining The Release also unlocks other benefits such as exclusive media rates for solus media pieces or first pick in upcoming campaigns.

September 2021 marked the official launch of The Release NZ with 4 participating brands: Dyson, Philips, De’Longhi and iRobot.

Key numbers:
Readership - 2,248,000+
Digital - 20,000+ page views
Social Media - 336,000+ reach (across Facebook, Instagram, LinkedIn and Twitter)
TV - 280 Ad spots, approximately 858k channel views across The Edge and The Breeze for the period the ads ran

The products were featured across:
TV ads on The Edge and The Breeze channels
Air New Zealand In-flight entertainment screens
Kia Ora magazine
M2 Man (print, social and digital campaign)
Your Home & Garden (print, social and digital campaign)
Viva - quarterly glossy magazine
Viva - weekly NZ Herald insert
The New Zealand Listener
New Zealand Woman’s Weekly
Woman’s Day
Sunday Magazine

As well as a full marketing push on The Release NZ social and digital platforms backed by a giveaway promotion driving people back to the content on therelease.co.nz.

If you are launching a new product, get in touch today to request a copy of the packages available for the rest of the year. Categories we promote include but are not restricted to electronics and technology, lifestyle, wellness and beauty or sports equipment.