Nespresso Vertuo launch media campaign

Our relationship with Nespresso started with video content where we produced a series of presenter-driven videos introducing the new Nespresso Vertuo Next espresso machine.

Producing content that doesn’t get seen is not worth much so our next step was to discuss and design a media-driven marketing campaign with the objective to drive awareness and interest in Nespresso’s latest addition.

Over the course of 2 months, The Release ran a promotional campaign across multiple print titles, digital and social media which in combination with Nespresso’s own marketing team efforts, led to an impressive 100% increase in expected sales.

Key numbers:
Readership - 2,392,000
Digital - 6,712 page views, 2:39 average dwell time
EDM - 1,001 opens, 77 clicks
Social Media - 22,228 reach, 2,511 engagement
Pre-rolls - 358,725 impressions, 565 clicks, 0.15% click-through rate
Video views - 2,033

The products were featured across:

• New Zealand Woman's Weekly - Print - Readership 518,000
• Australian Women's Weekly - Print - Readership 470,000
• Sunday Magazine - Print - Readership 164,000
• x2 Sunday Market spots - Print - Readership 164,000
• Your Weekend - Print - Readership 271,000
• Canvas - Print - Readership 374,000
• Viva - Print - Readership 267,000
• Viva - Digital and social package
• Stuff pre-roll campaign
• NZME pre-roll campaign
• Fresh - Facebook post
• Influencer promotion with Amber Peebles

If you are launching a new product, get in touch today to discuss a marketing campaign tailored to your budget and needs.

Categories we promote include but are not restricted to electronics and technology, lifestyle, wellness and beauty or sports equipment.